TISERT has a story that started with producing aquarium accessories in 1977 and has been continuing today with the production of various pet supplies for cats, dogs, birds and rodents. "The top quality focus" and the desire to obtain always "The Best" has helped the position company as a successful and trustful company both in Turkish and International markets. The investments for the national market contributes to the development of the pet sector, while its strategy of extending worlwide helps it grow strongly and steadily. The company, which previously used the name TISERT both as a company and as a brand, has been gathering its products under different brands with the branding strategy it has been following since 2009. Cat and dog products are gathered within MIO, CHUCK and ONIKS brands, bird and rodent products are gathered in BEAKS brand and aquarium products are gathered in AQUAWE brand
Emerging as the second brand of the group, CHUCK first entered the market with silica cat litter in 2013. Silica cat litter was then replaced by bentonite cat litter. Turkish white bentonite is unique due its superior clumping and odour control properties. As a natural and environmentally friendly solution it is preferred by many cat owners. Our cat litter is produced from finest white bentonite. It has excellent absorbency properties, low dust rate and fast clumping. CHUCK cat litter provides economic consumption and helps keeping the cat litter tray dry for longer times. CHUCK Bentonite Cat litter line offers 5 L and 10 L packaging options with two different particle sizes. The available scents are Baby Powder, Lavender and Marseille Soap. In this line, it is also available an unscented cat litter option.
TISERT started its branding phase with MIO brand for the first time in 2009 and to complete its product range with other items searched for new partners. Consequently, the company found its first partner supplier in Italy and started the procedures for importation with its private label. Over the years, TISERT has continuously invested in the MIO brand to increase its brand awareness day by day by making advertising expenditures in many areas and by participating in many events in different countries. The company has developed its product range significantly over the years; today, more than 400 different products are belong to the brand. MIO products were exported outside of Turkey first time in 2014; today MIO is a globally recognized brand in the pet industry as it is present in 30 different countries. The company has developed its product range significantly over the years; today, more than 400 different products are belong to the brand. MIO products were exported outside of Turkey first time in 2014; today MIO is a globally recognized brand in the pet industry as it is present in 30 different countries.
BEAKS emerged for the needs of pet birds and rodents in 2016, and was first presented to the visitors at the Petzoo exhibition in Istanbul in 2017, and then at the Interzoo exhibition in Germany in 2018. The products of the brand, which placed on the shelves of petshops in many countries in a very short time, are gathered in 3 groups.
In the BEAKS CARE family, there are plastic accessories mostly used in the cages and supplements specially prepared to meet the calcium and mineral needs.
BEAKS PLAY consists of colorful products designed to be used both inside and outside the cages to ensure that our fellow players have a pleasant time.
In the BEAKS FOOD group, there are feed mixtures, created by studying the nutritional habits of different breeds of birds and rodents, and prepared by selecting the most special and high quality materials.
AQUAWE was created by TISERT in 2017 as a new brand for aquarium lovers. Today, AQUAWE has filter materials such as zeolite, activated carbon, ceramic ring, as well as accessories such as airstones, fish breeding boxes, filter flosses and sponges used in aquarium filtering. There are also turtle tanks of various sizes and colors for turtles within this brand.
ONIKS, the last brand created by the TISERT group, appeared in 2020. A well balanced nutrition is very crucial for our pet friends? health. Trying to obtain best biochemical, physical, microbiological, and toxicological properties, and also highest palatability has vital importance. Working with reliable partners that cooperate with higher national scientific institutions, and reference national and international laboratories and research centres; we create special formulas that help offering a well balanced nutrition for our pet friends.
The experience of many years of researches focused on the refrigeration field has allowed the creation of new generation cooling units with high performances but also with considerable energy savings for environment protection. A wide range of cooling units in Acquariology and Acquacolturefields are constantly growing and needa reliable instrument to achieve the natural water temperature and preserve in this way the life of the aquarium.
